I started out as a designer for art publications and galleries in Italy before relocating to the UK to work at Iris. I then joined the MullenLowe group as Head of Design at MullenLowe Open first and Head of Activation design at MullenLowe London later, before moving into art direction.

During my career I worked on an array of global and domestic brands, delivering campaigns for Unilever, mars, Diageo, sloggi, and the NHS to name a few.

I judged several awards, including D&AD, Effies and the DMA.